Startup Recipes

A practical, opinionated guide from the team at Innovation Works to help you with everything from validating your entrepreneurial idea to launching an MVP.


This is the "how" that's missing from other entrepreneurial resources

Each recipe below pairs an important task in the journey from idea to launching your startup, paired with one or more tools that show you how to accomplish that task. These are aimed at first-time founders, but there's likely something here for companies of every size.

Launch fast. Launch cheap.

Get your MVP out there

If you don't have money to hire a team of specialists to launch your product, we can help. Each Recipe uses tools selected for:

  • High quality and robust feature set

  • Low price point or generous free tier

  • Popularity, so you won't need to replace them later


Who's behind the project?

Startup Recipes is an initiative of Innovation Works, the largest seed stage investor in the Southwestern Pennsylvania region, and one of the most active in the country. We are dedicated to serving growth-focused tech entrepreneurs throughout the Pittsburgh region in order to create jobs, wealth and to see our startup community thrive. The Startup Recipes project is designed to:

  • Amplify the support our team provides and help entrepreneurs when they need it most

  • Reach entrepreneurs in rural and underserved communities, outside of typical startup hotbeds

  • Showcase the support that Southwestern PA can provide to entrepreneurs


There's a tool for that

Startup Recipes includes a companion database of DIY tools, documents and best practices to help you on your journey, in several categories:

  • Sales

  • Product Development

  • Manufacturing

  • Marketing

  • Pricing

  • Fundraising

  • IT & Cybersecurity

  • Market Research

  • Finance

  • Legal

  • Talent Management

  • Analytics

Sign up to be notified when we launch

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  • Max one email per week

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Thank you

We look forward to supporting you on your entrepreneurial journey!

Thank you

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